Services

Data
Analytics

Enhance your growth capabilities through advanced lead, growth, and data analytics models that easy to understand and continuously useful.

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How can
‍Data Analytics
‍help your Business?

Knowledge is power. And just access to the data isn’t enough. The full scope of your data must be understood and synthesized into marketing and operational action to create value. ESI can help with this. Prepare to work with experts that eat, sleep, and breathe marketing analytics every day.

Digital Fingerprinting

Growing privacy restrictions are making web analytics harder, even while they make Internet activity more secure. We can show you how to leverage AI-based digital fingerprinting methodologies that still deliver quality customer data for you to responsibly use. 

Marketing
Analytics

We deliver a full 360° understanding of your marketing analytics. Identify the influence and revenue generated from each marketing campaign, alongside prime prospect behavior and enriched data sets to strategize with.

Lead Attribution

Know where every lead comes from, regardless of how many platforms and channels are used. Converting leads is the name of our game. 

Product
Analytics

Find the activation point(s) your prospects need to reach to become customers, and then hone your craft to meet them where they stand.

Clear, Concise, and Conversion-Focused Analytics

To start our data analytics journey together, we consult with you to understand the most pressing business questions you want to answer. Then we deep dive into your customer and sales data to find the pearls most worth pursuing.

Website Behavior

Comprehend the value of every interaction that takes place on your website and the underlying reason for each conversion.

Product Usage

Use data to explain the usage of your products and the outcomes they provide to your customers. We combine the marketing and analytics of your product.

Influence Modeling

See the influence your campaigns have on your revenues. To do this, we build complex algorithms to deliver simple and effective results. 

Advertising Analytics

Return On Ad Spend (ROAS) is a key metric that is easy to calculate for consumer businesses, but less so in the B2B environment.

What ESI Does for You.

The Enterprise Sales Institute has a strong track record of working within new privacy restrictions, effectively answering the most relevant business questions, and optimizing the return on every dollar in your growth budget.

Data analytics is the ultimate tool for the future of marketing and we are on the cutting edge. 
Comprehensible Data Analysis: Ingest and digest more data in a shorter time frame, resulting in more agile decision-making models for your business. 
Compliant With Privacy: Maximize your customer behavior-based tracking capabilities while staying compliant within an environment of growing privacy restrictions. 
Tap Into Revenue Science: Infuse revenue science into your growth strategy to maximize your marketing impacts and reduce the all-important metric of Customer Acquisition Cost (CAC).
25M+
Leads Generated

ESI is consistently focused on lead generation efficiency for your target customers. Our clients succeed because we comprehend the data - and the most important “why” behind it - faster. 

500+
Global Clients

We frequently work with return customers and inspire client success stories because our approach to analytics is just that good. We deliver results that competitors simply can’t. 

100M+
Budget Saved

Better decisions come with better data. ESI solves data problems through technology, automation via AI, and complex algorithms that go to work for you to produce simply understandable results. 

Questions about our Data Analytics Services?

Every business houses all kinds of valuable data. If you’re interested in finding out how you can better activate your data to work for you, then review our FAQ or contact us directly below. 

What is data analytics in sales?

Data analytics in sales includes understanding the results of key variables in each deal (rep, lead source, industry, etc.) - and how to best utilize that data in future deals. 

Does ESI create analytics solutions?

While we don't build software from scratch, we do build custom middleware to analyze and integrate data sources based on each client’s wants and needs.

How do marketing teams use data analytics?

Data analytics in marketing includes examining lead attribution, behavior tracking, marketing property engagement, and much more. Our team will help educate your team on any concepts they may be unfamiliar with. 

What if I already have data analytics?

Everyone has some analytics. The question is whether or not you can quickly answer the business questions underlying that data, to improve your products and grow your sales. That is where we come in.

Why choose the Enterprise Sales Institute?

Our team has decades of combined experience leading sales and marketing teams. We're practitioners before consultants, giving us the upper hand in the continued development of our strategies and technologies for marketing automation.

What tech does ESI specialize in?

We are tech agnostic, preferring to use the tools and brands that are best fit for any given business problem we encounter on a case-by-case basis. Depending on the task at hand, ESI uses the following analytics technologies: GA4, Mixpanel, Amplitude, Segment, Tableau, and other mainstream tools.

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