Lead Scoring & Routing
Solutions
Every lead arrives at a different stage in the buying process. By using complex A.I. lead scoring, ESI will help direct your team’s efforts toward the people ready to buy today.
OUR TEAM HAS WORKED WITH THE BEST
Route To The Best Leads
Growing your business is less about accumulating leads and more about pursuing the best ones.
As a growing business, the last thing you want to do is waste time and resources on leads that go nowhere. ESI can help you understand - and create - processes that eliminate such opportunity costs. Not all leads are created equal. Trust us: you only want to expend yourself toward the best ones.
No matter your industry, there are ways to identify and segment your leads. Quantitative and qualitative features help you judge which leads are worth pursuing. ESI’s key lead scoring factors:
- Behavior analysis
- Persona mapping
- Intent data
The ESI team will partner with your sales and marketing team to formulate a process for taking leads, scoring them, and passing them toward your next best action for each. Importantly, we’ll customize your system to fit your business in particular and automate it with complex A.I. algorithms.
End of day, your sales dashboard will showcase low and high priority leads for your teams to pursue. Using behavioral, demographic, and buyer journey data of all shapes and sizes, ESI will help you establish and maintain a lead scoring & routing process that works for you - where leads become conversions.
Delight Prospects with Your Strategy
ESI will generate outbound demand for your business systematically, with less cost and time to you - and without ever annoying your prospects.
23%
18%
42%
ESI will help you pursue your best leads and grow conversions faster than ever before.
Create Scoring Algorithm
Using our expertise as marketing technology and business intelligence experts, ESI will construct an algorithm that will be able to effectively score your leads for quality. Your lead scoring algorithm creates a structure to judge every lead that comes through your doors thereafter.
Score, Then Automate
With a sharp lead scoring process in place, we will show how to take advantage of automated technologies to provide your team that value without additional time and resources expended. Easy-to-understand automated software will let all your accumulated business intelligence get to work for you.
Conversion Rate Optimizations
The final goal with any lead scoring and lead routing system is to grow your business by delivering conversions more efficiently. Once your process is established, ESI can help you maintain and optimize your platforms for even greater efficiencies.
with Fortune 500 Sales Experts.
Are you?