Marketing Analytics
Solutions
ESI's marketing analytics skip vanity metrics and fluff, going straight toward valuable insights into campaigns, engagement, attribution, and more.
OUR TEAM HAS WORKED WITH THE BEST
Tell Stories Through Analytics
Analytics void of context and story are vanity metrics. At ESI, we help you gain meaningful insights from sales, marketing, and product analytics.
Analytics that aren't focused on business impact and answering meaningful questions aren't helpful. The team at ESI helps you start at the end and work your way backwards. It means we'll start by identifying key questions then develop story-based answers through data.
Once you have the end in mind, you can identify gaps in your data you'll need to gather insights as well as find gaps in data quality. The ESI team will help you dive into your current data sets, warehouses, and business intelligence tools then come up with a "scrub and clean" process.
While business intelligence is often looked at as a product (check our Data Desk by ESI), it's also an action. Deriving genuine insights and intelligence from your data is what we do best at ESI. We'll help you analyze the factors that contribute to your CAC, ACV, churn, and more.
Marketing analytics is an ever-evolving process. The ESI team will help you analyze where you're at, benchmark against the competition and industry standards, and then report against your progress in real-time. Never spend another minute trying to pull custom reports and insights again.
Marketing Analytics to Meet Business Objectives
We don't believe in vanity metrics that sound nice. Rather, we use analytics to meet business growth and profitability objectives alone.
65%
18%
22%
ESI will act as your personal marketing analytics agency, building out a custom data analytics strategy set to grow your company into an industry giant.
Advertising Analytics
The team at ESI uses analytics to measure metrics that truly matter: cost per lead, customer acquisition costs, visitor engagement, etc. We help you skip the fluff and dive into the analytics that truly impact growth in the short-term and long-term.
Campaign Analytics
Every campaign, no matter what stage of the funnel, has varying marketing value and impact. With attribution, digital fingerprinting, and aggregated marketing analytics, we'll help create contextual stories based on data, benchmarks, and predictions.
Automated Insights
Your team shouldn't spend a minute on manual reporting or setting up dashboards. Whether you use Data Desk by ESI or other business intelligence tools, we can help you automate your reporting based on real-time, accurate data.
Real-Time Data. 100% Accuracy.
Seeing what happened last month isn't enough. Your sales and marketing teams need to know what's happening on a day to day basis as you grow without spending time on reporting. ESI will help you ensure you have real-time analytics without human capital needed.
with Fortune 500 Sales Experts.
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