HelloCash is an Austrian Point-of-Sale company serving Europe’s DACH region. When they approached the Enterprise Sales Institute, the company was doing great marketing the free version of their product. However, only 7% of leads converted into a paid plan. To reach their growth goals, HelloCash had the objective of reducing customer acquisition costs through better marketing automation, activation, and nurturing.

The POS company was a powerhouse with free users, but they were converting a mere 7% of their inbound leads. With the inherent low margins in the POS vertical, HelloCash had to create a lead activation system that converted leads without requiring a personal demo for each account. On top of this, both the HelloCash team and its customers spoke primarily German. This means ESI had to overcome language and cultural barriers.

The Enterprise Sales Institute was able to work with HelloCash to improve their behavioral-based marketing automation strategy. It was identified early on that there was no sense of emotional selling, activation tracking, or event-based automations. The Institute was able to quickly revise the metrics being tracked, content being sent, and the sequence of HelloCash’s onboarding messaging. As a result, the company grew almost instantly.